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Unicharm Gulf Hygienic Industries

Hygiene industries and consumer products

Unicharm Gulf Hygienic Industries Ltd. was established in 1992, with its headquarters and factories based in Riyadh's Second Industrial City.

Mahd Saleh Kateb
People featured in the magazineSecond Industrial City, Riyadh
SectorHygiene industries and consumer products
PresenceFrom the Suna3 Al Roya archive
Inside the Company

Everyday care products from Riyadh

Hygiene manufacturing encompassing baby, feminine and adult care, and paper products.

Profile Industry & Manufacturing

Administration and manufacturing

The headquarters and factories are located in Riyadh's Second Industrial City, according to the official overview.

Care across different ages

Products include BabyJoy for baby care, Sofy for feminine care and Lifree for adult care.

Paper products

Activities include facial tissues, toilet paper and kitchen towels.

About this information and its sources

An editorial presentation of information published by the company, not a site-visit report. Sources were reviewed in September 2026.

Unicharm Gulf — Company overview · unicharm.com.sa

Identity and expertise

About Unicharm Gulf Hygienic Industries

Corporate background and areas of work in one place.

Unicharm Gulf Hygienic Industries Ltd. was established in 1992, with its headquarters and factories based in Riyadh's Second Industrial City. Japan's Unicharm Corporation owns the majority of its shares. The company manufactures baby, feminine and elderly care products in the Kingdom, alongside paper products for everyday use.

Its portfolio includes the BabyJoy, Sofy and Lifree brands, serving the domestic market and markets across the Middle East and North Africa. In a contribution published by Suna3 Al Roya for Founding Day 2026, CEO Mahd Saleh Kateb discussed national identity and the connection between the company's journey and the Kingdom's development.

What do we offer?

Services & Capabilities

Baby care products — BabyJoy

Feminine care products — Sofy

Adult care products — Lifree

Facial tissues, toilet paper and kitchen towels

People in the company's journey

Leadership & Media Presence

Unicharm Gulf's chief executive contributes a message marking the 96th Saudi National Day, reflecting on the country's development and the economic changes associated with Vision 2030. The material is a national message rather than a question-and-answer interview.

Its corporate themes connect business success with national progress. The statement outlines commitments to product quality, innovation, women's empowerment and the development of Saudi employees, alongside the working environment, social responsibility and sustainable partnerships serving society and the economy.

The message closes with a commitment to continued work, creativity and national contribution. Its complete text remains available on the original magazine page, while the company's earlier interviews remain separate materials in the archive.

Original magazine pages

National Day 96 · 2026 · 138–138

Open the interactive reader

The summary above introduces the main themes. Read the complete original text in the pages below, in the language and design in which it appeared in the magazine.

Read the original pages here

Earlier interviews and features

Mahd Katibah: Founding Day Bears Witness to an Enduring Identity and a Bright Future
Stay in touch

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