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Unicharm Gulf Hygienic Industries

Hygiene industries and consumer products

Unicharm Gulf Hygienic Industries Ltd. was established in 1992, with its headquarters and factories based in Riyadh's Second Industrial City.

Mahd Saleh Kateb
People featured in the magazineSecond Industrial City, Riyadh
SectorHygiene industries and consumer products
PresenceFrom the Suna3 Al Roya archive
Inside the Company

Everyday care products from Riyadh

Hygiene manufacturing encompassing baby, feminine and adult care, and paper products.

Profile Industry & Manufacturing

Administration and manufacturing

The headquarters and factories are located in Riyadh's Second Industrial City, according to the official overview.

Care across different ages

Products include BabyJoy for baby care, Sofy for feminine care and Lifree for adult care.

Paper products

Activities include facial tissues, toilet paper and kitchen towels.

About this information and its sources

An editorial presentation of information published by the company, not a site-visit report. Sources were reviewed in September 2026.

Unicharm Gulf — Company overview · unicharm.com.sa

Identity and expertise

About Unicharm Gulf Hygienic Industries

Corporate background and areas of work in one place.

Unicharm Gulf Hygienic Industries Ltd. was established in 1992, with its headquarters and factories based in Riyadh's Second Industrial City. Japan's Unicharm Corporation owns the majority of its shares. The company manufactures baby, feminine and elderly care products in the Kingdom, alongside paper products for everyday use.

Its portfolio includes the BabyJoy, Sofy and Lifree brands, serving the domestic market and markets across the Middle East and North Africa. In a contribution published by Suna3 Al Roya for Founding Day 2026, CEO Mahd Saleh Kateb discussed national identity and the connection between the company's journey and the Kingdom's development.

What do we offer?

Services & Capabilities

Baby care products — BabyJoy

Feminine care products — Sofy

Adult care products — Lifree

Facial tissues, toilet paper and kitchen towels

Founding Day: A Vision of National Renaissance and Leadership

In a special Suna3 Al Roya issue marking Saudi Founding Day, Mr. Mahd Saleh Kateb, CEO of Unicharm Gulf Hygienic Industries, discusses the meaning of this great national day and its connection to the Kingdom's nation-building journey.

Mr. Mahd Saleh Kateb, CEO — Unicharm Gulf Hygienic Industries

299 Years Since the Kingdom's Foundation

3 Leading Brands

1727 CE: The Start of a Long-Established Journey

Today we celebrate an anniversary dear to everyone's hearts: Founding Day, which embodies the beginning of a journey launched more than three centuries ago, when Imam Mohammed bin Saud—may God have mercy on him—founded the first state of an enduring national entity, built on firm foundations of faith, unity, and stability. — Mr. Mahd Saleh Kateb | In an exclusive interview with Suna3 Al Roya

Founding Day: A Bright Milestone in the Kingdom's History

Continue reading the full interview

Founding Day is a bright milestone in Saudi Arabia's history, through which we recall the sacrifices of those who worked sincerely and gave their most precious possessions to build a strong state that preserves security, delivers justice, and provides a dignified life for its people.

On this day, we celebrate the authentic national values on which the Saudi state was founded: courage, loyalty, justice, and unity between leadership and people. These values shaped the nation's identity and underpinned its unity and continuity through the ages, despite the challenges and difficulties it faced.

Founding Day affirms the Kingdom's historical depth and continuity through its various stages, reflecting Saudi Arabia's deep roots, clear identity, and sincere, unwavering sense of belonging. — Mr. Mahd Saleh Kateb

From Deep-Rooted History to a Bright Future

Today, as the Kingdom experiences a historic era of development and comprehensive renaissance under its wise leadership, we recognize that the progress and prosperity we see continue those blessed beginnings, and that our flourishing present is the fruit of a strong foundation laid on Founding Day.

On this occasion, we all affirm our pride in the Kingdom's wise leadership, our loyalty to the nation, and our determination to continue building and contributing. Each from our own position, we ask Almighty God to protect Saudi Arabia, preserve its blessings of security and stability, and guide its wise leadership toward all that is good.

Loyalty and Belonging

We renew our pledge that this nation will remain proud through its leadership and people, strong in its unity, rooted in its values, and moving toward a brighter, more prosperous future.

A Vision of the Future

May God protect Saudi Arabia, and may our nation prosper every year as it builds and develops toward Vision 2030 and a comprehensive renaissance.

The Pillars That Built an Enduring State

Since its founding, the Saudi state has rested on a set of authentic national values that have made it a model of unity and stability:

Courage and resolve—the spirit of facing challenges and standing firm across three centuries

Loyalty and commitment—upholding the principles and constants laid down by our fathers and grandfathers

Justice and fairness—establishing justice as a pillar of a cohesive, prosperous society

Unity between leadership and people—the national cohesion that has made the Kingdom a model to follow

Unicharm Gulf Hygienic Industries

Unicharm Gulf Hygienic Industries keeps pace with the Kingdom's development and growth by providing world-class hygiene products that serve Saudi consumers and meet their daily needs. The company carries three leading brands in the Saudi and Gulf markets.

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