AMAALA: A Red Sea Coast Destination Within Vision 2030

AMAALA is one of the most ambitious projects in the Public Investment Fund's portfolio and a major Saudi Vision 2030 destination. Situated on the Red Sea coast in the northwestern Kingdom, this enchanting destination aims to redefine luxury tourism by focusing on “recreation, wellness, and the visual arts.”

AMAALA's Three Pillars: Art, Wellness, and the Sea

AMAALA is more than a tourism resort; it is an integrated ecosystem based on three principal pillars that make it globally distinctive:

Art and culture: Museums, galleries, and art installations reflecting Saudi and global heritage.

Recreation and recovery: Advanced wellness and medical facilities offering restorative experiences tailored to each visitor.

Sea and sun: Drawing on natural resources and pristine coral reefs to offer unforgettable diving and sailing experiences.

The Project Master Plan: Three Distinctive Areas

AMAALA is designed to span three principal areas, each with its own character to meet visitors' aspirations:

A Commitment to Sustainability and Nature Conservation

AMAALA places sustainability at the heart of its operations. The project aims to:

“Achieve net-zero emissions and rely entirely on 100% renewable energy while preserving the Red Sea's rare marine ecosystem.”

AMAALA Facts and Figures

Area: Covers more than 4,000 square kilometers.

Accommodation: Will provide more than 3,000 hotel rooms, residential apartments, and luxury villas.

Employment: The project is expected to create thousands of job opportunities for Saudi youth.

Yacht club: The project will feature a world-class yacht club with an iconic architectural design echoing the region's rock formations.

Why Is AMAALA Considered the Future of Tourism?

With its strategic location connecting Europe, Asia, and Africa and its mild year-round climate, AMAALA is a cornerstone of the Kingdom's transformation into a leading global tourism destination, aligned with Vision 2030's economic diversification goals.