Al Ghazali: renewing a luxury-watch legacy through customer experience and Saudi talent
Al Ghazali's feature in the 96th National Day issue combines a page on founder Mohammed Ali Al-Abdullatif with an interview with CEO Samer Saab. The company describes a journey of more than seventy years in luxury watches, with customer trust at the heart of its continuity.
Saab links competitiveness to service quality, responsiveness and careful selection of international brands. He presents after-sales service as an ongoing customer relationship, alongside investment in showrooms, the working environment and internal operations.
The discussion covers e-commerce platforms, customer-management systems and the use of data to understand the market and improve purchasing experiences. Saab also outlines the potential role of artificial intelligence in customer analysis and inventory management, presenting these as areas of development as retail evolves.
Training, Saudi talent and women's participation in the workforce are recurring priorities. Looking ahead, Saab describes ambitions to expand the company's presence, services and partnerships while retaining its identity and customer trust, within a broader account of the private sector's contribution to national development.
National Day 96 · 2026 · 14–19
The summary above introduces the main themes. Read the complete original text in the pages below, in the language and design in which it appeared in the magazine.
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Source: Ru’yat Watan — Saudi National Day 96 Edition. Original pages are preserved unchanged.
